The Italian networks are keen to stress that using a company name in the Sender ID is only allowed when the message is from that company.

Our direct route to Italy Supports most features, including handset DLR, unicode, binary, concatenation.

Allows only alphanumeric sender IDs and local numeric sender IDs with a maximum of 11 digits and sent in local format.

Any SMS sent with an international numeric sender ID will not be sent via the direct route, but rather via international p2p routes.

 

In addition to the usual anti spam policy, the Italian networks are keen to stress that using a company name in the Sender ID is only allowed when the message is from that company.